YOUR AUDIENCE IS WAITING TO BE INSPIRED AND ENGAGED.
Are you ready? You will be.
Through customized applied-learning seminars and sessions for leadership programs, organizations and businesses, leaders will discover how to deliver a public speech or presentation that will motivate and mobilize any audience behind a great idea that matters.
This method can be mastered with 3 keys...that's it, just 3...
in a session, half-day seminar or executive coaching opportunity.
Mark R. Mills
Here's a hint: before you focus on the content, consider the connection -- why your message matters to your audience -- and you'll be more concise and confident.
This proven method of strategic storytelling will allow you to:
Target and build trust with your audience
Save time, boost your confidence and deliver a more concise and powerful message by connecting your story with your audience's story and eliminating what you don't need to say
Call your audience to action and engage them in a great idea that matters.
“Mark’s three-step system has given me the confidence to serve as the voice of our new messaging strategy. In the one-on-one training session, Mark used simulation and role-playing exercises to address my specific challenges and create an intuitive process that fit my style. I can’t recommend this training enough.”
Executive Director, international trade association
As a leader, you have a voice. Is anyone listening?
HOW TO START
There's no obligation to ...
connect and discuss whether a seminar, coaching or talk (or a combination) would meet your goals
Confidentially share any goals or objectives
We'll submit a proposal with an agenda and budget
Then decide whether to proceed
I've spent much of my career in the fires of public persuasion, developing messaging and media strategies and counseling leaders in business, politics public affairs and nonprofits on how to motivate and mobilize audiences behind great ideas.
In the end, if the messaging strategy didn't engage our audience, we lost. It was that simple.
The first question was not - "what do we want the message to say?" It was "what do we want the message to do?"
That meant understanding the connection we needed to make with our audience, which dictated the content.
This approach had another benefit: it saved time and boosted confidence. The editing process for determining what to say and what to leave out was now more concise and intuitive and the delivery more focused.
Over the years, I've honed this successful strategy into 3 key concepts for successful public speaking and presentations...that's it, just 3 ...that will give any story the impact it deserves.
These strategies are taught through seminar sessions or executive coaching.
WHAT YOU'LL LEARN
This method focuses on:
developing a story of Meaning; (What matters)
Motivating your audience with a story that connects with your audience's story; (Why it matters to them)
and Mobilizing your audience to action. (How the audience can matter.)
...TO FIT YOUR STYLE
There's also another important distinctive to this training: I'm intentional about working with leaders to adapt this strategy to fit their authentic and individual speaking style.
I've seen too many so-called coaches try to cram and change the leader's style to fit into the consultant's box and - while it may appear to work for a while - it doesn't last and time and money are wasted.
If you believe this persuasion training and coaching may be for you or if you have any questions, please let me know. There's no pressure and no obligation.
I look forward to connecting to see how we can work together to communicate your great ideas.
Thank you, Mark
HOW TO LEARN
60 or 90-minute session (no simulated exercise but still small group conversations)
Half-day workshop (3 hours) - with simulated scenario and small groups
Combine group training with one-on-one sessions for executives to address specific challenges.
Connect, share your objectives and I'll produce a proposal without obligation.
"How to Tell A Story of Impact and Influence" can be the topic of your next gathering through this audience-participation talk.
Mark will use a simulated exercise - tailored to your industry or group's objectives - to teach leaders how to implement the 3 keys lessons for communicating their great ideas.
There's no obligation to learn more, request a proposal with a talk outline and then determine whether to proceed.
OTHER TALK TOPICS/INTERACTIVE SESSIONS
How to keep your audience engaged and off their smartphones.
The speaker's most daunting competitor is the smartphone. Discover 3 storytelling techniques for quickly grabbing your audience's attention and keeping them engaged. Think burrito, hoagie and jalapeño. We'll conduct a "blink" exercise to underscore how your audience will form an opinion about you and your message in seconds.
(This is a great lunchtime talk.)
Teams will counsel a leader who's challenged with balancing "facts" and story.
I've met with leaders who believe they stink at storytelling and so they don't bother. This is for them.
At its heart, storytelling is about connecting with your audience over shared interests or values. The 3-keys storyMpact method has turned reluctant storytellers into impactful storytellers, providing a clear path and calming fears. The secret: they had a great story in them all along.
Teams will work with a leader who's struggling to discover her story. Here's a hint: she was looking too hard.
The idea of influencing public policy doesn't have to be daunting. Discover 3 proven keys for successful messaging that go beyond simply telling a story to ensuring that your story can make a difference.
Here's a hint: don't think "issue"...think impact.
Learn by doing: Leaders will form a consulting team based on a simulated advocacy plan.
"What does a simulation exercise look like?"
A team-based simulated challenge - tailored to the objectives of organizers - is the most effective (and fun) way to apply our lessons.
The following is an example...yours will be different...that was used with a group of nonprofit health care executives on strategic messaging with the 3C method (followed by one-on-one sessions) and based on the group's objectives.
Your group serves as communications consultants for the president of a local non-profit organization named Families of Hope, which raises money and disperses grants to families whose children are battling cancer. The fund helps financially-strapped families pay for medical and non-medical expenses, such as travel for care, home medical items and gifts for the children.
Here are some statistics:
The foundation has raised $2 million in each of its two years of operation, with a $1 million donation in each of the organization's first two years of operation to provide "seed money" to help the foundation start but will not participate going forward.
One hundred families in this metropolitan area qualified for assistance last year. The organization wants to serve at least 500 families annually;
Statistically, according to the American Cancer Society…”About 11,630 children in the United States under the age of 15 will be diagnosed with cancer...
“Because of major treatment advances in recent decades, more than 80% of children with cancer now survive 5 years or more. Still, survival rates vary depending on the type of cancer and other factors." (American Cancer Society)
One of the families supported by the foundation has agreed to share its story in your promotional efforts…
Maria Espinoza is a single working mother whose son Joey has been in treatment for leukemia for two years. The foundation’s grants allowed Ms. Espinoza to buy Christmas and birthday presents for Joey, pay for travel and hotel expenses while Joey underwent treatment, cover the costs of special medical equipment at home and hire a tutor for Joey because of missed school days.
Since we don’t have time to write this speech or presentation, place the information above in order of delivery, using the 3C strategic story format with one of the attention-grabbing openings you have learned.
Also, please determine your objectives and your targeted audience ahead of time.
Need more information? Please ask.
Names and circumstances in this exercise are fictitious. Any similarity between real people, organizations or situations is purely coincidental.
The President, Maria Sanchez, has asked your team to work with her on developing a speech she has been invited to deliver before a local group of 200 business C-Suite executives to discuss the foundation’s mission and vision. The foundation will soon be launching a major capital campaign to raise $10 million over the next two years.
The address will be videotaped and used by your foundation in its fundraising and promotional efforts.